Why Our Approach Is Different
LEARN ABOUT YOUR BUSINESS
Your business is our business! We immerse ourselves in your business and learn the target audience and buyer persona. We want to know who they are and what motivates them. We also need to know what differentiates you from your competition and why these people should buy from you. This helps us understand your value proposition and infuse that throughout our strategy.
CREATE FINANCIAL GOALS
We have to know the bottom line! What are your financial/revenue goals? What is your current client acquisition cost? We also like to know what your current market share is and how can we work together to get you a bigger piece of that pie.
CURRENT CAMPAIGN ANALYSIS
This is the “meat & potatoes” of what we do. Show us the data! We do a thorough analysis of all of your analytics and identify trends, areas of inefficiencies, gaps and what’s working well and what’s creating waste.
CREATE A CUSTOM PROGRAM
No two companies are alike and the same strategy will not work for everyone (Hello- goldilocks anyone?) We will use all of our research above to create a program that will help your company surpass it’s goals.
Our Unique Process
Planning: This planning phase is CRUCIAL! We work with you to set up a good foundation to build upon.
Execution: This is the fun part! Now we get to push forward by implementing our plan. We will launch your campaign, set up benchmarks and start to measure the performance.
Reporting: Now that we have some time under our belts, we thoroughly review the analytics to create a custom report to show the monthly performance.
Optimization: This phase is CRITICAL. This is where we take our performance and optimize it! We make the necessary changes to ensure that we are improving on our performance and optimizing your ROI.