Search Engine Optimization
As a business it is important to attract new leads to your website and turn them into customers. It is best to take advantage of free traffic from popular search engines. A focused Search Engine Optimization, SEO campaign will help:
- Get your website more attention from interested prospects
- Turn that new attention into paying customers
- Gain increased visibility without risking its standing with popular search engines
Optimizing a website to perform well with search engines allows businesses to increase its pipeline of prospective customers in an increasingly competitive online space.
An email marketing campaign is a great way to directly reach your customers. At BCC, we’re committed to helping you maximize the potential of your campaign, and by inviting us into your confidence we can help you by:
- Tailoring your email marketing campaign to your specific industry context and scale of operations.
- Making sure that your messages are functional and beautiful across email clients and platforms, including mobile and tablets.
- Coaching you on campaign design and maintenance, including hands-on training with popular email marketing application MailChimp.
- Helping you build your contact list to reach the maximum number of potential customers.
- Providing a post-purchase email campaign to help with up-sells and increase repeat purchases.
Website Design & Website Management
Establishing an online presence will allow businesses to engage with its customers all around the world, but doing so effectively requires a website that reflects its unique business identity. BCC will assist in creating a unique website design that messes perfectly with a businesses long-term vision.
To get the most out of your website, you need to constantly manage the website and enhance its appearance and functionality. To ensure that you’re grabbing customer attention and generating reliable leads and valuable conversions, you need to keep a web designer on retainer. At BCC, we’re committed to helping you maximize the potential of your web presence on desktop and mobile, and by inviting us into your confidence we can help you by:
- Tailoring your website to your specific industry context and scale of operations.
- Making sure that your website is functional and beautiful across platforms, including desktop, mobile, and tablets.
- Latest trends in site appearance
Social Media Marketing
The proliferation of social media brings with it a new world of business opportunities, but also the potential to waste an enormous amount of valuable time and resources. With the help of an analytically-minded social media team BCC can:
- Focus its efforts on efficient social media use without wasting time on uncertain results
- Rely on a numbers-based system to track whether its social media use is effective
- Develop an engaging social media presence without being forced to hire social media managers or getting locked in to indefinite contracts
- Create engaging branded content
Time spent inefficiently on social media is time best spent elsewhere. We’ll assess your current social media use and offer advice so you can improve your results in a matter of days.
- Provide a plan showing you which social media tools you need and where to focus your efforts for the best effect
- Give you a numbers-based system to track your social media use, and show you how to use it
Branding & Brand Management
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Branding is the process of giving a meaning to your company buy creating and shaping a brand in consumers' minds. BCC will assist with:
- Research and Analysis to gauge brand performance, competitor analysis, SWOT analysis.
- Development of a custom branding strategy - long term branding strategy that uniquely defines your brands desired promise, personality, and position, addressing any weaknesses and capitalizing on existing strengths.
- Systematic implementation of branding - guidelines for all marketing efforts
Building a strong brand is fundamental to any businesses long-term growth and viability. A strong brand strategy will allow broader recognition of your brand and positive attributes. Improved differentiation of your brand as a leading force in the marketplace; and increased conversions as prospects more readily recognize your products and approach, and associate with them positively.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. BCC will deliver the following:
- A long-term content marketing schedule– We’ll plan out how to market and optimize high-quality content long-term that will provide you with the content you need to gain customer attention, maintain interest, and expand to reach new prospects.
- Compelling, marketable content to build your credibility and prospects’ trust– We will ensure the content we create is high-quality, original, branded and optimized for today’s major search engines. We will also guide you in removing any outdated SEO attempts that may be hurting your search ranking viability. We will post regularly on high authority blogs within the industry to get notoriety, while taking advantage of completely un-tapped audiences.
- A list of leads that eagerly awaits your emails and responds to your promotions– Communicating with your prospects via email is a great opportunity to amplify their interest to do business with you over time. We’ll build your prospect list for you using emails, carefully balancing content between delivering value and making offers.
- Social strategy that will turn your followers into active engagers– We will show you how you can go from posting like a person, to posting like a business poised to convert followers into engagers and paying customers.
Pay Per Click
With any budget dedicated to advertising, the goal is to yield the greatest ROI and ensure the business can stay competitive in a crowed market. PPC will appeal to people who want to become customers, maximize reach and response rate, make data-driven decisions.
BCC will assist with the following:
- Development and lunch of Pay-Per-Click Plan
- Pay-Per-Click optimization and tracking
- Increased return on investment on paid traffic.
- Generated highly-targeted leads to your website.
- Developed a profitable PPC formula you can apply on future campaigns.